BC Blog

How Trump Campaign Won Branding War To Define Harris

How Trump Campaign Won Branding War To Define Harris   By John Brabender November 08, 2024 Published by RealClear Politics   Early on, the Trump campaign's messaging plan was clear. Position the race as between two Presidents with four-year records and ask voters if they are better off now than they were four years ago. Is your personal economy better? Does your family feel safer? Is America's strength still keeping the world at peace?

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